An Overall Study Of The Coffee Bean and Tea Leaf

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The Coffee Bean and Tea Leaf are American café-stores. Sometimes it is just reduced to ‘coffee bean’ or ‘coffee bean.’ Its original ice blended coffee, tea, and hot coffee, and ice tea drinks are well-established. It also sells whole-bean coffee, whole-bladed tea, flavoured powders, and baked goods. The Company’s seven categories of coffees include light & subtle, light & distinctiveness, medium & smooth, dark & distinctive, decaffeinated, flavoured, and reserve. Their philosophy is all about influencing lives from seed to cup. Its strength, weakness, opportunities, and threats are as follows:

1. Strength

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The strengths of Coffee Bean and Tea Leaf are the characteristics of an organization that gives it a competitive advantage in attracting more customers, increasing profitability, and increasing market share. The coffee Bean & Tea Leaf franchises are situated in each Asian market’s most popular, high-traffic areas where brands expand. Their main objective is to gain international popularity and recognition. As the most popular way of entering a distant and cultural diversity of the Asian markets, master franchising has been selected.

2. Weakness

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The frailty of the Coffee Bean and Tea Leaf are elements that need to be improved. First of all, the master franchisees are not allowed to subscribe to any of their outlets. It is because of the limited size of the speciality coffee. The focus is not on the general public, but on specific niche markets. Secondly, they are adults, young people and young people, which may be a major weakness because they are losing their main potential customers.

3. Opportunities

Chances of a company are areas in which the efforts of that particular company can be concentrated to improve results, sales, and eventually profit. The young under the age of legal drinkers is one of the fastest-growing segments of the coffee-drinking market. It’s a pleasant place for all your friends to gather. In addition to those already in place, the addition of new menu items or the change to a special item could also attract many new target customers. Elderly people also enjoy the low cost of having a cup of coffee or a snack where they can meet, relax or work with friends. Further, the brand “Coffee Bean and Tea Leaf” not just shares its coffee for the company, but for charitable organizations, which benefit the brand and people alike. It has contributed significantly to schools and other local institutions.

4. Threats

The Coffee Bean and Tea Leaf are not the only brands people like, and many other brands are as well-known and sought-after as the coffee bean. Other popular restaurants are reasonably pricey, making coffee shops such as The Coffee Bean and Tea Leaf somewhat unpopular and expensive.


The Coffee Bean and Tea Leaf have developed the best products and advanced retailing management, improving roasting techniques and inventing new trends for coffee and tea beverages. It is famous for its coffee bean quality and has become one of the top coffee and tea companies in the world.

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